GORX monetizes the home gym business by letting home gym owners and gym goers connect on its online platform. Their business model can be seen as an Airbnb for homegyms where home gym owners offer their gym on the platform and gym goers are able to book a workout at their gym of choice.

The website had a variety of goals. First, the app should intuitive lead the different user types of the app (gym goer, gym owner, and affiliate) to the right pages. Seond, the website should persuade visitors to convert them by downloading the app. Lastly, the website should possess a robust e-commerce platform that enable smooth sales of the GORX apparel.


What is a Microgym?

A for-profit home gym business and space a person shares to build community, earn income, and support others in their fitness journeys.

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''When a home with a gym opens for business''

Believe it or not, these converted garage and home gym businesses are widespread across America! Due to minimal start-up costs and low overheads, the number of people launching these home-based gyms continues to grow daily.  

Why are they growing?

As gym memberships grow costly, many opt for home-based fitness alternatives to remain fit. Microgyms provide a private space for focused training, personal training sessions, or intimate group exercises. They serve as an ideal, affordable solution for those seeking privacy or small-scale workout environments.

Make A Difference

Owning a microgym is a way for you to help people on their journey toward living a fitter and healthier version of themselves.

Earn Extra Income

Microgyms are low-cost, high-benefit propositions. With minimal start up costs and the potential to make great returns, a microgym is an ideal way to turn your home gym into a profitable business.

Save More On Taxes

Operating a home-based business allows you to deduct household expenses like utilities, internet, telephone charges, insurance, security systems, and more.

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